Most owners try one or two ways to advertise and stop. This library shows the full menu, what each costs in money and effort, and how to choose where to start.
Filter 24 ways to advertise by what you can afford and how fast you need results. Cost levels are relative: free costs money in time, low is roughly tens to a few hundred dollars, medium is hundreds to a few thousand, high is thousands. Nothing leaves your browser.
Complete your Google Business Profile, collect reviews, keep directory listings accurate and ask for referrals. These cost time, not money.
Match the channel to how your customers look for businesses like yours, then start with one and track the result.
Often, if customers search for what you sell and the cost per customer is below what a customer is worth. Test with a budget you can afford to lose.
Paid search can bring leads within days, while reviews, referrals and content build over months.
You need somewhere to send people. A clear, fast, mobile-friendly page with your phone number and a call to action is enough to start.
Who to reach, what to say, where to start and how to tell if it works.
Why percent-of-revenue rules are only a starting point, and a better method.
Free costs time, not money: the channels worth doing before you spend a dollar.
We review advertising plans for small businesses at no cost. Ask for a free review or call (510) 857-7838.